®WhatsApp AI bots that actually answer.
WhatsApp opens at 98%. Email opens at 20%. We set up the WhatsApp Business API, build AI bots that understand your product, run broadcast campaigns, and wire it all into your CRM — done right, not greylisted.
When to hire us
- You want a WhatsApp AI bot that actually answers customers
- You're running broadcast campaigns and conversions are dropping
- You need to recover abandoned carts via WhatsApp
- You want WhatsApp orders → POS / inventory sync
- You want a single channel for sales, support, and marketing
What is WhatsApp Business API and AI integration?
WhatsApp Business API integration means connecting your business to WhatsApp's official business messaging platform — the Meta-approved channel that allows businesses to send transactional and marketing messages, build AI chatbots, run broadcast campaigns, and accept payments, all within WhatsApp's interface. The distinction between the official API and consumer WhatsApp (or unofficial 'WhatsApp marketing' tools) is critical: the official API is the only legal path for business messaging at scale, and businesses using unofficial tools risk permanent account suspension and number bans. The WhatsApp Business API requires Meta verification of the business, a WABA (WhatsApp Business Account), and BSP (Business Solution Provider) connectivity — infrastructure that Nowgray sets up and configures correctly from the start.
India's messaging landscape makes WhatsApp the most important customer communication channel for most businesses: over 500 million Indians use it, open rates for WhatsApp messages exceed 90% compared to 20% for email, and customers increasingly expect business conversations to happen on the same app they use with friends and family. The AI layer — chatbots that understand product questions, handle order tracking, process complaints, and escalate to a human rep — transforms WhatsApp from a broadcast channel into a full customer service and sales channel. Nowgray builds these AI chatbots trained specifically on your product catalogue, pricing, policies, and FAQ content. The bot handles the first-touch; your team handles the exceptions.
The technical components of a well-implemented WhatsApp AI system include: a Meta-approved BSP connection, webhook infrastructure for real-time message handling, a conversation state machine that maintains context across multiple messages, an AI layer for understanding and responding to natural-language queries, a CRM integration that logs every conversation against a contact record, and a broadcast engine that sends template messages with personalisation and delivery tracking. Nowgray also configures anti-spam protection and sender reputation management — one of the most common failures in WhatsApp deployments is inadvertent account suspension due to poor message quality or high opt-out rates. We set up the campaign controls that keep your account in good standing long-term.
The capabilities, spelled out.
Business API setup
Meta-approved Business API account, sender verification, template approval, opt-in handling, anti-spam configuration. No greylisting.
AI-powered chatbots
Bots that understand your product, not just keyword-match. Multi-language, context-aware, with human handoff when needed.
Broadcast campaigns
Template messages, dynamic personalisation, segment targeting. Real-time delivery + click analytics — without burning sender reputation.
Catalog & ordering
WhatsApp catalog, in-chat ordering, abandoned-cart recovery, order-status updates. Native integration with DomiCRM or your e-commerce.
WhatsApp payments
Razorpay / PayU / direct payment links inside the chat. Confirm orders, collect payment, send receipts — all in one thread.
CRM integration
Every conversation logged against the contact in your CRM. Sales reps see history, marketing tracks attribution.
Our default stack.
We'll pick the right tools for your project — but if you don't care, this is what we usually reach for.
Outcomes, not just hours.
- Customer response times drop from hours to minutes
- Abandoned-cart recovery typically lifts revenue 8–15%
- Sales reps spend less time on first-touch — bots handle qualification
- Single unified channel — sales, support, marketing all in one place
Let's scope your ai on india's #1 messaging channel.
Tell us what you have in mind — we'll come back with a clear plan, timeline, and quote.