Simple Guide to AMP (Accelerated Mobile Page)


Google AMP stands for Accelerated Mobile Pages. It is an open source initiative supported by technology companies like Google and Twitter. The goal of the project is to make web content load faster for mobile users.

For many mobile users, reading on the web is often slow. Most content rich pages take several seconds to load despite all efforts taken by site owners to speed up their website.


Dive in Technology of AMP

Accelerated Mobile Pages or AMP uses bare minimal HTML and limited Javascript. This allows the content to be hosted on Google AMP Cache. Google can then serve this cached version to users instantly when they click on your link in the search results.

It is very similar to Facebook Instant Articles. However, Instant Articles are limited only to Facebook’s platform, more specifically to their mobile app.

Accelerated Mobile Pages are platform-agnostic and can be used by any app, browser, or web viewer. Currently it is used by Google, Twitter, LinkedIn, Reddit, and others

Plugin for WordPress

First thing you need to do is install and activate the AMP plugin by Automatic. For more details, see our step by step guide on how to install a WordPress plugin.

Upon activation, you can head over to Appearance » AMP page to see how your site looks on mobile devices using AMP.

You can change the header background and text color on this page. The header background color you choose will also be used for links.

The plugin will also use your site’s icon or logo if your theme supports it. See our guide on how to add a favicon or site icon in WordPress for detailed instructions.

Don’t forget to click on the save button to store your changes.

You can now visit any single post on your website and add /amp/ at the end of the URL.

Like this:

This will show you a stripped down AMP version of the same post.

Experience the AMP and let me know if you face any problem. Comment below



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