- February 12, 2017
- Akshay Mishra
You can easily boost your google ranking by following 5 tactics.
1: Referral Traffic
According to Conductor, search engines direct about 47% of online traffic. Of all the sources, search engines represent a plurality of directed traffic. But that means the majority of traffic is independent of search engine rankings. According to the same Conductor study, non-social referral visits account for 15% of the internet’s traffic. Even using Conductor’s sample size of 310 million hits, that’s 4.7 million referral clicks.
This is my way of saying that links don’t only lead to search engine traffic. A well-placed link on an authority site can direct an abundance of referral traffic.
2 : BRANDING
Right now in the world of SEO, it’s more important than ever to be cognizant of anchor text diversity. Google is not fond of sites that use the same keyword-rich anchor text over and over.
So along with keyword and white noise anchors, branded anchors should absolutely be part of your link profile.
This is a good thing. Being “forced” to use your brand name as an anchor is a way of simply getting your name out there. Even if a user doesn’t click the first time seeing your name, the more that user sees your name, the more that user is going to be compelled to click. And once they click, they are led to the biggest branding opportunity you have: your site.
There’s no better representation of your brand than your website, and link building is a valuable way to get people to look at your brand in all of its glory.
3 : BUILDING AUTHORITY
So your name is out there now. As I said before, established brand names can still thrive even when having a negative reputation. Now take a look at what their customers think of them.
Getting links on authority sites is a great way to have some authority rub off on you. Not only is the link viewed as a vote of confidence by search engines, more importantly, it’s viewed as a vote of confidence by users.
4 : RELATIONSHIP BUILDING
If you’re building links without building relationships, you’re doing it wrong.
I can’t emphasize enough how much easier link building is when you have relationships within your niche to rely upon.
Let’s say your primary online strategy to gain visibility is through the usage of social media. Building a legitimate following on social media is one of the most trying tasks of going that route. When I say legitimate, I mean gaining followers without bios like this:
Did you ever think that you can gain followers outside of the parameters of social media? It happens to me frequently. I attract a few followers every time I get a link, and the majority of the time the followers are people I’ve never talked to in the realms of social media channels.
Relationship building leads to visibility, no matter where you want to be seen.
Our link building campaigns have often created new relationships for clients, relationships which have provided benefits outside of SEO. Think partnership or advertising opportunities. Without our link building services, those relationships would not exist.
5 : PROMOTION
So you have great content. Now what? As awesome as, say, your info graphic might be, people aren’t going to find it without being pointed towards it.
You might be saying, “What about social media? Wouldn’t it be easier to share it on our social media channels?”
I’m never going to advocate being absent on social media. Even if social signals are not part of Google’s algorithm, they have indirect effects on rankings.
Even though social media is an effective method of promotion, that doesn’t mean you shouldn’t be building links as well in your promotional efforts.