Business Blog

What is Digital Marketing?

A marketing gimmick that encompasses all the possible use of electronic devices is called digital marketing. The digital medium especially social media, search engines, emails, and other online tools are used by businesses to target prospective customers. For instance, some companies may leverage email marketing as a way to...

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CAN I TAKE MY HOBBY AS PROFESSION

Can I Take My Hobby As Profession?

Playing guitar, cooking and stitching might your favorite pass time hobby but have you considered turning your hobby in to business of profession. If you like to play guitar in your free time, have you ever wondered of becoming a professional guitar player? If not this is the right...

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Teamviewer Alternatives – 10 Best Remote Desktop Software

These days more and more of people are opting to work as a freelancer and more and more of companies are outsourcing work to get projects completed timely and efficiently. Although freelance work is sought to be cost-effective for employers, it does come with certain disadvantages. As an employer,...

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How to Make a Precise Business Plan

You stopped by to read this article most probably because you have to make a business plan for yourself or for someone else. How would you feel if I say that what you are going to read is 5 pages long report on how to make a business plan?...

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How to Promote a Website?

You bought a domain and created a website. But what if nobody sees it? All your efforts will be in waste. Therefore, it is very much important to promote your website. Usually, people do not make budget for paid advertising campaigns and event sponsorship for their website. In this...

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Article Marketing – How and Why

You may have a brilliantly designed website, but it is of no use if you don’t have brilliant content for it. And what are going to do with the content even if you have it? If you are someone new to online marketing and don’t how does it work,...

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Social Media Optimization: Word-Of-Mouth

Social Media Optimization also popular as Word-Of-Mouth marketing is gaining attention from the social media experts. The strategies adopted by the social media optimization allow one to announce the services offered to the targeted audience. The social media optimization is useful in getting the attention one wants by spreading...

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Indian IT Market Slipped Foreign Investments?

Foreign portfolio investors are reducing their share in the Indian IT companies. This may be a huge concern for new budding companies or even those who have been planning to make their career in the IT sector. Every sector whether it be in India or elsewhere relies on investment...

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Twitter: A Marketing Tool

Twitter is not just about twitting about the stuff, it is also about telling the world about you and what you do. Many organizations have been looking to Twitter as an online marketing tool. When it comes to spreading the word, social networking sites have proved very successful. But,...

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Everything about Search Engine Reputation Management

Are you worried about the online reputation of your firm? Websites and web pages lying on the internet are prone to malicious activities to disgruntled customers and employees. Dissatisfied customers and employees can leave bad testimonials, critical blogs pages and misleading advertisement of your firm, putting the reputation of...

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Five Tips for Surviving First Five Years in Business

A great person once said to me that a business is like a marriage. Just like a newly married couple enjoys the first year of their wedding with excitement, love and fun. The first year of every business is also the same. And as the time passes, it becomes...

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Google AdWords: Why I Dropped AdWords from My Marketing Campaign

Hey everyone, I am Geetika a budding entrepreneur, and I have taken up to this blog to share all that I have come across through my journey of learning on how to start and run a business. Today, I am going to share why I have dropped Google AdWords...

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Did You SWOT Your Business?

Enthusiast entrepreneurs like me often are in need to pull back their horses to prevent any haste decision before entering the gigantic world of business. If you are new and want to make it big in the market make sure you SWOT your business before it’s too late. What the...

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101 different type web content to drive traffic

Content is King Content is the most influential strategy to influence the customer’s mind-set & ultimately, traffic to your website & a big boost to your sales. Brand-connected contents, the right  synchronization to the customer’s needs & an emotional/practical appeal. A judicious blend of these 3 factors is what...

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Rural Entrepreneurship and Its Consequent Problems

What is rural entrepreneurship? It basically means developing industries, companies and firms in rural areas. More than 75 percent of our population is earning their livelihood through agriculture only. Therefore, it is very important to have rural industrialization to increase the education level and standard of living for rural...

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Steps Involved In Product Planning and Development

The product is a component which can be tangible or intangible to serve a need or a want. There are few steps involved in the planning and development of a product which is as follows:- Idea Generation: – People from sales department have the upper hand to come up...

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Marketing Mix and The Four P’s

The marketing mix is a strategy adopted by companies to lure consumers to buy their brand or product. The strategy is actually a pack of four set of variables as explained below. The Product Mix: – A product is derived by mixing physical and psychological expectation of the customers...

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Everything About Decision Making

Wise Businessman Makes Wise Decisions. Decision-making is a process of evaluating all the factors on all available options, weighing the Pros & Cons & confirming the most suitable option over the others. A Five-Step Decision-Making Process Explained 1. Problem Identification: – We need to first identify the problem, analyze...

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