Why Your Content marketing Strategy is not Working

Why Your Content marketing Strategy is not Working

marketting

I daily come upon many people who have fully no plan why their content marketing ways are failing or not as effective as they assume.

Did you recognize that just about fifty fifth of surveyed B2B marketers aforementioned that they need no clue however an efficient content marketing strategy appearance like? Or forty eighth of B2B marketers have a content strategy however it’s not documented? In most of the cases, the content ways appear to be an abject failure however why? what’s causing them this obscene failure?

Why Your Content marketing Strategy is not Working

If so content selling strategy may be a tried-and-tested technique and is getting used by most of the businesses, then why aren’t businesses obtaining their ROI in content marketing? Well. the solution to the current is attributable to some common mistakes in content selling will go dreadfully wrong and it simply becomes a useless or ineffective strategy.

I know you have got a good web site, exceptional social media presence, (Facebook, LinkedIn, etc.) or weekly informative articles, however all this goes waste unless you have got a content strategy to create it a lot of searchable. you would possibly be thinking commercial enterprise articles or posts on LinkedIn or Facebook is what content strategy is which can get you all you wish. however sorry to mention this, you’re wrong guys. There are already tons and loads of articles on the internet about nearly everything. therefore before approaching your audience, you’ll need to be distinctive and completely different regarding your strategy from begin to finish.

Even though your content strategy is nothing however good, there may well be still some reasons why your strategy is failing. These four ar the foremost common mistakes I largely realize.

Reason 1. You Aren’t solving something

It’s a decent issue to create a writing or a post informative however it isn’t enough. you would like to create it persuasive too. Why would anyone seek for diary or posts? as a result of they’re finding some answers or solutions. What is the use when you receive a plethora of posts that are just filled with lists? If the content is just about the things that your readers are already familiar with then certainly it makes no sense.

Pro tip:

Make every little piece of content both informative and persuasive so that your readers can find it useful in some or the other way. Questions like “How to make a video from images?” or “How to make HTML page responsive?” get you more traction because the content strategy is more about identifying problems and less about executing solutions. Problem-solving content is more beneficial for a business because, for people who love to build themselves as knowledgeable, your content should assist them.

Reason 2. You’re doing a “So Am I” Content Strategy

This one is extremely common amongst marketers. Of course, you are providing great content that is useful to your readers but how much useful? You can write impressive long-form articles and videos about your business that can get you a lot of customer attention but what are you doing instead? Whatever your competitors are publishing you are just following the same.

The problem starts when you are replicating the same topics and delivering the same value or even no value content to your target audience. It is of no use even though your post is 1000-word and still gives the same tips and tricks that your readers are already familiar with time and again.

Pro tip:

Make sure you are creating content that is 10 times better than what your audience is already reading and 10 times better than anything that your peers are publishing.

Before creating the content, you need to know and understand for whom you are writing:

  • Who are my customers?
    Who are my potential customers?
    Who would find my content helpful?
    To perceive this, usually, you ought to produce purchaser personas in order that you’ll decipher what your customers need supported varieties of customers.

Reason 3. You’re Not mistreatment footage or pictures

A report says that Buzz feed is within the list of prime Facebook publishers. What does one assume makes them the king within the content strategy? it’s attributable to their perfection in human activity through pictures. Did you observe a number of their posts barely contain any content however still they are doing it terribly well?

Pro tip:

Now the purpose here is that readers love pictures particularly those which will facilitate move the content on. Equip your post with pictures that have sensible resolution and create use of correct Open Graph tags. Your content selling strategy wants relevant pictures that either tell a story or solve a drag.

Reason 4. You aren’t Promoting the Content

Having no content and doing nothing when you produce content are each a similar things. Fine, let Pine Tree State justify. several folks assume that content selling is all regarding making content however that’s not the top of the story. however does one assume scanners are progressing to realize your post? although organic traffic and folks can read it and thus convert into customers?

You are wrong!

Pro tip:

Creating content is simply one a part of the content selling strategy. you’re solely considering the primary a part of the term “Content selling.” the opposite [*fr1] is however you put up for sale. Well there are really endless ways that to market one post or article:

  • Newsletter
    Facebook Posting
    LinkedIn Posting
    Pitch influencers UN agency will share your post
    Pitch bloggers and raise them to share your post
    Content selling

There are million different reasons why content selling may well be not operating effectively or in the slightest degree for you. different reasons like AN ineffective SEO, content not arranged properly, or a atrocious content distribution strategy can be why your content strategy is failing. There isn’t any ballpark of reasons for this however after you will implement content selling strategy then I’m positive you’ll figure it out too why it isn’t operating effectively.

Albeit the expansion of content selling is touching the sky, we tend to are still within the origination stage of understanding it. However, if you replace the imprecise plan of “Strategy” with some idealistic goals, you’ll see a growth in your content strategy.

SEO GUIDE : Free tactics to increase google rank

SEO GUIDE : Free tactics to increase google rank

blogging, Grow fast in startup, marketing, marketting, Uncategorized

You can easily boost your google ranking by following 5 tactics.

1: Referral Traffic

According to Conductor, search engines direct about 47% of online traffic. Of all the sources, search engines represent a plurality of directed traffic. But that means the majority of traffic is independent of search engine rankings. According to the same Conductor study, non-social referral visits account for 15% of the internet’s traffic. Even using Conductor’s sample size of 310 million hits, that’s 4.7 million referral clicks.

This is my way of saying that links don’t only lead to search engine traffic. A well-placed link on an authority site can direct an abundance of referral traffic.

2 : BRANDING

Right now in the world of SEO, it’s more important than ever to be cognizant of anchor text diversity. Google is not fond of sites that use the same keyword-rich anchor text over and over.

So along with keyword and white noise anchors, branded anchors should absolutely be part of your link profile.

This is a good thing. Being “forced” to use your brand name as an anchor is a way of simply getting your name out there. Even if a user doesn’t click the first time seeing your name, the more that user sees your name, the more that user is going to be compelled to click. And once they click, they are led to the biggest branding opportunity you have: your site.

There’s no better representation of your brand than your website, and link building is a valuable way to get people to look at your brand in all of its glory.

3 : BUILDING AUTHORITY

So your name is out there now. As I said before, established brand names can still thrive even when having a negative reputation. Now take a look at what their customers think of them.

Getting links on authority sites is a great way to have some authority rub off on you. Not only is the link viewed as a vote of confidence by search engines, more importantly, it’s viewed as a vote of confidence by users.

4 : RELATIONSHIP BUILDING

If you’re building links without building relationships, you’re doing it wrong.

I can’t emphasize enough how much easier link building is when you have relationships within your niche to rely upon.

Let’s say your primary online strategy to gain visibility is through the usage of social media. Building a legitimate following on social media is one of the most trying tasks of going that route. When I say legitimate, I mean gaining followers without bios like this:

Did you ever think that you can gain followers outside of the parameters of social media? It happens to me frequently. I attract a few followers every time I get a link, and the majority of the time the followers are people I’ve never talked to in the realms of social media channels.

Relationship building leads to visibility, no matter where you want to be seen.

Our link building campaigns have often created new relationships for clients, relationships which have provided benefits outside of SEO. Think partnership or advertising opportunities. Without our link building services, those relationships would not exist.

5 : PROMOTION

So you have great content. Now what? As awesome as, say, your info graphic might be, people aren’t going to find it without being pointed towards it.

You might be saying, “What about social media? Wouldn’t it be easier to share it on our social media channels?”

I’m never going to advocate being absent on social media. Even if social signals are not part of Google’s algorithm, they have indirect effects on rankings.

Even though social media is an effective method of promotion, that doesn’t mean you shouldn’t be building links as well in your promotional efforts.

Grow Your Business Tips

business, developers, get a website., Grow fast in startup, marketting, start a business, startups, Uncategorized




  • Always provide value and service to those who may be your customers, even if they are not currently. When they do need your product, you want them to think of you first.
  • With the advent of the internet, online businesses are probably the easiest way to start and very much less expensive in terms of start-up cost than an offline counterpart.
  • Keep learning, and be adaptable to change. Find buddies, mentors, local business-related organizations, Internet forums, and wikis to discuss the daily details of running a small business. It’s much easier for everyone to perform their core businesses well and prosper when they don’t waste time and energy “reinventing the wheel” on housekeeping.
  • A franchise is a great idea although the start-up capital is way too high for most people.
  • Most direct selling companies have low start up capital compared to a traditional brick and mortar business. You can also break even rather quickly compared to the traditional business.
  • You can also consider trading on eBay or Flipkart, Snapdeal.
  • It is ok to start small with one or two products and then add more and more great ideas as you go!
  • Don’t be afraid to experiment with prices. You should determine the minimum price for your product or service to break even, but experiment with low-price or premium-price variations.

Launching Your Business – How to start small business – Part 6

business, entrepreneurs, Grow fast in startup, internet, marketting, start a business, startups, Uncategorized



Launching Your Business

1. Secure space. Whether it’s an office, or a warehouse, if you need more space than your garage or your spare bedroom, now’s the time to get that.

  • If you don’t generally need an office beyond your home, but may occasionally need meeting space, there are often places downtown that can address those needs. A quick Google search on “business meeting rentals [your city/state]” will deliver plenty of rental options in your area.
2. Build your product or develop your service. Once you have the business all planned, financed, and have your basic level of staffing, get going. Whether that’s sitting down with the engineers and getting the software coded and tested, or getting materials sourced and shipped to your fabrication room (aka “garage”), or purchasing in bulk and marking up the price, the building process is the time during which you prepare for market. During this time, you may discover things such as:

  • Needing to tweak the ideas. Perhaps the product needs to be a different color, texture or size. Maybe your services need to be broader, narrower or more detailed. This is the time to attend to anything that crops up during your testing and development phases. You’ll know innately when something needs tweaking to make it better or to make it less like a competitor’s stale offerings.
  • Getting feedback. Friends and family make great resources for asking questions and getting feedback––don’t hesitate to use them as your sounding board.
  • Needing to increase the size of your premises. This happens more often than expected. Once the stock starts piling up, you may find it ends up in your living room, bedroom and the garden shed. Think rental of storage premises if needed.

3. Launch your product or your service. When the product is all built, packaged, coded, online, and ready to sell, or when your services are fully worked out and ready to go, hold a special event to launch your business. Send out a press release, announce it to the world. Tweet it, Facebook it, let the word resound to all corners of your market—you have a new business!

  • Hold a party and invite people who can spread the word for you. It doesn’t need to be pricey––purchase the food and drink from bulk discount stores and get family and friends to help with catering (you can give them a product or service in return).

Boost your business using social marketing

business, Grow fast in startup, marketting, start a business, startups, Uncategorized

Not Using Twitter Anymore? Let’s Change It!

  

There was a time when Twitter was in limelight and everyone created an account and started promoting their blog and business. This trend seem to have declined a bit with small businesses. We can still reconnect and make optimum use of it and build the reputation for our brands rapidly.
Let?s see how we can (re)connect with Twitter and with each other:

1. Complete Your Profile

However basic it might sound to read, people still postpone doing this. Fill the details and include link to your company website or landing page or your personal website where people can actually connect to (and know more about) you/your brand. Make sure to upload the profile picture ? if you are on Twitter to promote your brand, then make sure to include your brands logo and banners ? with company name and tagline in the profile description section.

2. Leverage Twitter Search Tool

Use keywords related to your niche and make sure to follow and interact with your target audience and industry leaders. Do not promote your stuffs to them. Make sure you help them with your work/knowledge. If at any point there is any opportunity to collaborate with them, then you can extend your partnership offer.
Using Twitter Search, you can connect with a lot of your potential clients ? give it a try, if you haven?t already.

3. Tweet Regularly

You can broadcast your company event information, press release links or company event photographs, a blog post related to your niche etc. This way, you?ll be seen by people ? so that they can remember your brand when there is a need. The best way to become a super user of a social platform is to be active and post relevant content regularly.

4. Leverage Advertising on Twitter

Banner ads has lower click-through rates, but helps is spreading awareness about the product or the brand. In case of Twitter’s ad platform, it helps your target audience to directly interact with your brand. Since tweets are a live event, people can interact with your tweet and your promotion would get more real and relevant exposure due to the interaction it creates among your audience. Twitter advertisers buy advertising in an auction at a cost-per-engagement rate, and then pay based on engagement.
Twitter Advertising includes: Promoted Tweets, Promoted Trends and Promoted Accounts.
Link: ads.twitter.com

5. Use hashtags to your advantage

Make use of meaningful hashtags. For example, instead of simply showing a banner on your blogs which reads ‘Follow us on Twitter’, you can write ‘Tweet us with the hashtag #hashtagName’. If enough people use it and your hashtag is popular enough at any given time, you’ll get lot more engagement on Twitter, lot more followers and lot more customers – if you handle the conversation properly. Do not ignore the hashtags – it can bring you a lot of new customers and get your brand instant boost.

6. Private Lists

Add authoritative people in your niche to a private list, and make sure to reply whenever its appropriate. Retweet their tweets which you think will be helpful to your audience/followers. Your mentions, retweets and favorites would surely be noticed sooner or later. Build good relationship.

7. Live Tweets in Search Result Page
Google and Twitter are said to be in discussion to show live tweets on Google Search Result Page(SERP). This means a lot to businesses. Make sure you’ve good reputation online. Some studies have shown that tweets of people with more followers are often shown in the search result page. Tweets with images have higher chances of being shown in the search result. Engagement with tweets is also believed to be one of the signals for your tweet to be ranked better in SERP.

8. Engagement

Following all the tactics you could get more eyeballs to your brand. But to have a positive impact, you need to engage the audience properly. If you do not handle a customer properly you have more chances of ruining your brand’s reputation, than building it. According to a study, a discouraged person is 59% more likely to share an experience with their friends than a satisfied person. So do not ignore your customers query. Be responsive, be responsible.

9. Twitter Analytics

Make use of Twitters analytic tool and track the engagement for your tweet. You can access the tool atanalytics.twitter.com or you can directly go to your profile, select the tweet and click on the analytic icon to get brief report.
Brief Report of the tweet: an example:
twitter-analytics-views-engagement

10. Community/Club – Possibilities

There is a lot of potential for bloggers/business owners from Twitter. We can connect with people in our niche and help each other by cross promoting our works – basically partnering with each other in taking your niche forward and ultimately helping your customers together.
Previously we built a working prototype to test the strategy and we could promote our good works and get lot of customers to our own business and to our partners as well. So finally we built the system from scratch to make it available to everyone.
It’s a Twitter Client + ReTweet Club integrated + some more premium features. We want to extend free lifetime subscription to all early adopters.

Covering the Legal Side – How to start a small Business – Part 3

business, entrepreneurs, Grow fast in startup, managers, marketting, startups, Uncategorized

Covering the Legal Side

1. Consider finding an attorney or other legal advisor. There will be many hurdles to leap as you go from working stiff to overworked and underpaid small business owner. Some of those hurdles will be composed of stacks of documents with rules and regulations, ranging from building covenants to city ordinances, county permits, state requirements, taxes, fees, contracts, shares, partnerships, and more. Having somebody you can call when the need arises will not only give you peace of mind, it will give you a much-needed resource who can help you plan for success.

  • Choose someone with whom you “click” and who shows that he or she understands your business. You will also want someone with experience in this area, as an inexperienced legal advisor could lead you to legal trouble or even fines and prison time.

2. Get an accountant. You’ll want someone who can deftly handle your financials, but even if you feel you can handle your own books, you’ll still need someone who understands the tax side of running a business. Taxes with businesses can get complicated, so you’ll need (at a minimum) a tax advisor. Again, no matter how much of your finances they’re handling, this should be someone trustworthy.

3. Form a business entity. You’ll need to decide what type of business entity you want to be, for tax purposes and hopefully to eventually attract investors. Most people are familiar with corporations, LLCs, etc., but for the vast majority of small business owners, you will need to form one of the following[1]:

  • A sole proprietorship, if you will be running (not including employees) this business on your own or with your spouse.
  • A general proprietorship, if you will be running this business with a partner.
  • A limited partnership, which is composed of a few general partners, who are liable for problems with the business, and a few limited partners, who are only liable for the amount in which they invest in the business. All share profits and losses.
  • A limited liability partnership (LLP), where no partner is liable for another’s negligence.

Using Surveys to Validate Key Startup Decisions

entrepreneurs, marketting, Uncategorized

Summary

This article describes in detail how to use on-line survey tools to validate your key startup assumptions, and gain actionable insights into topics such as pricing, target demographics, messaging, etc.

Introduction

By now pretty much every entrepreneur knows the basics of Lean Startup methodology: start by searching for product/market fit. Get out of the building and talk to customers. Run a series of experiments to validate your ideas. Above all else, validate your thinking as early as possible: don’t spend millions of dollars building something before you have tested the ideas and concepts with customers.
Where this tends to fall down in practice is that many entrepreneurs find it hard to reach real customers. Getting feedback from co-founders, friends, small focus groups, user testing sessions and even existing customers can be very helpful to qualitatively understand how others view your offering. But many times the sample group that you can reach is too small and biased towards people that will be polite to you, or who have self-identified as liking your product.
What if you could ask 1,000 potential customers about your product, new feature or idea? Would that help you make better decisions, create content or collateral, or gain important insights?
Many survey firms, including Survey Monkey discussed below, offer the ability reach a large specifically targeted audience that they have worked to identify. The following article was written by Brent Chudoba, General Manager of the SurveyMonkey Audience business, and describes how you might go about designing a survey, and interpreting the results, to gain actionable insights for your startup.

Background

My name is Brent Chudoba, I’m a VP at SurveyMonkey and General Manager of the SurveyMonkey Audience business, which provides on-demand respondents for our customers who need a targeted audience. My background, pre-SurveyMonkey, was in investing, and I worked for the investment firm Spectrum Equity, that acquired SurveyMonkey in a leveraged buyout in 2009. As an investor, quantifying a market opportunity was key to validating a business through diligence. Whether I realized it then or not, I’ve always been a researcher, only now I have a much better grasp of which tools are available to help people conduct more efficient and effective research. A big part my investment work was gathering company and industry data to form an investment thesis on the companies in my universe. As an operator, I’m still collecting data and trying to make good decisions as I help grow a business.

So how do you get quality feedback?

Learning about your own customers:

If you want to talk to your own customers, and understand product satisfaction, feature requests or anything else, a survey can be a great tool. You most likely have email addresses for your customers, or can provide a feedback link on your site, or even embed a survey in-product. However, your respondents are likely your biggest advocates who want to help you, or your least satisfied customers, who may want to complain. Surveying existing customers is no doubt a valuable exercise and can create preliminary benchmarks, but the focus of this article is on surveying non-customers, or people you may not immediately be able to access.

Learning about potential customers:

I always find it hard to generalize feedback programs without diving directly into a use case. I hope the following will help give you some ideas and inspiration for the topics that are most important to you when it comes to gathering feedback.
I have a friend who runs a startup called Modify Watches. It’s been around for two years, starting to grow nicely, and primed to add more resources and start spending money to grow. The company sells affordable watches that have interchangeable faces and bands, giving consumers hundreds of customization options. Modify Watches has a unique approach on accessories – you wear a different combination of pants and shirts most days, so why not switch up your watch face and band whenever you want to match your style or mood? The company has an e-commerce model with online as the primary sales channel. Modify could really benefit from talking to potential customers to understand its market opportunity, target customers, pricing tolerance and feature needs. Modify knows a lot of information about its business anecdotally and through customer data, but what about the potential customers that are harder to reach?
Since Modify is a startup focused on finding ways to gain new customers and is testing out different pricing, advertising and business model concepts, I asked my friend, “Why don’t you talk to a representative sample of US adults to see if they would buy your product, and what their pricing tolerance is on something like watches?”
My friend, the founder, was very interested. Apparently, Modify’s biggest problem (not dissimilar to most startups) is getting its product in the hands of more people. He told me, flat out, Modify has a great product, people love it, people evangelize it, but there aren’t enough people with the product on their wrists. To change this Modify had to decide how best to put resources to work on marketing campaigns, PR and partnership efforts to help jumpstart its growth and awareness.
The risk, from his perspective, is in having the confidence to expend resources and/or raise more capital to accelerate growth while relying on a relatively limited set of customer data and questions around business model approach, ideal customers, and price point.
So what’s a resource-efficient way to find data and insights around key business questions, in order to gain the confidence to push forward on growth and awareness efforts, while still staying nimble enough to pivot if needed?
Talk to potential customers. Determine the key business questions where feedback from a large audience would help you make better decisions. Using a survey or even series of recurring surveys to monitor trends can help find answers quickly, and help give you the confidence to sprint forward and grow your customer base.
The next section covers how you might run such a project and gives some examples of how to test some common topics faced by startups, using Modify as a specific example.

Using a survey and a targeted audience to make smart decisions

How do you get started?

Work backward. First, think of what you are going to do with the data once you have it. This will help you determine what exactly you need to ask, and how to ensure the data is usable. Starting by just typing out questions can actually prolong the process. I also recommend keeping goals narrow and focused. You can always run more survey projects, so don’t overthink the first project and try to address too many topics at once, which leads to longer surveys and more survey creation and QA time. You are also going to learn a lot every time you run a project, which will make each subsequent project more successful.

Create clear objectives

Key objectives for Modify:
  1. Understand if its core offering is priced appropriately
    • The data (output of answer options) needs to allow Modify to clearly indicate where people think the current pricing is too high, too low, or about right
    • Understand brand recognition (unaided and aided) in the market to get a sense of how they should position themselves in marketing/PR (and be able to cut this data based on watch/accessory budgets and demographics)
  2. Find out which types of customers are most likely to purchase its product
    • Where are the demographic sweet spots in terms of pricing and interest?
  3. Get custom market stats it can use to build a TAM (total addressable market), sanity check its market understanding and build customized data for presentations, potentially for fundraising
    • How frequently do people buy watches?
    • About how much do people spend on watches?
    • How likely are people to purchase a watch online?
  4. Understand key info around its new watch subscription offering to validate whether this is a business initiative it should focus on
    • Are people interested in a subscription offering that allows them to get new watches on a regular or semi-regular basis?
    • How much should they charge?
    • How frequently do people want new watches?