It is a fact that many people use LinkedIn as a tool to find new jobs and growing their professional network, but very few people know that it is equally useful for businesses to generate new leads and to establish a great relationship with their customers. The LinkedIn personal page is for the individuals who want to share their talent and expertise with the world, whereas a LinkedIn company page is to give a boost to your brand on a social network.
If you have a personal profile on LinkedIn, then it is the time to make a company page to enjoy it as a great marketing tool. LinkedIn can provide solutions to all the problems of your business including hiring and increasing revenue. ISO consultants in Dubai are also using LinkedIn for the betterment of their business. In this article, I am going to prove why your company should take full advantage of this valuable social media platform.
To Increase Brand’s Visibility
A large number of companies are using Facebook, Twitter, and LinkedIn. Many people judge businesses on their online presence and visibility, that’s why companies are focusing on these social media giants. LinkedIn also provides a feature “Who’s Viewed Your Profile” which makes LinkedIn a unique tool to analyze your audience profoundly and to increase your brand’s visibility. If your company decides to make a LinkedIn company page then, you will have the full editorial control which can play a vital role in improving the perception of your brand.
To Find Potential Clients
LinkedIn has proved to be a useful tool for finding potential clients. You need to identify and join the groups with having members who are your potential clients and customers. Then write articles and guides related to your niche and share with them. You can also search for the topic, industry, and location-specific groups that contain people of your targeted audience. You should also participate in the discussions by answering a question that shows them your expertise and wisdom in a specific profession.
There are two ways to post jobs on LinkedIn, one is the pay-per-click advertisement which increases your reach to the potential job candidates, and the other is free through your company page or LinkedIn groups. Employers should create professional updated LinkedIn profiles featuring information about their products and services; showcasing your current successful employees is also a great way to attract new potential job candidates. When setting up a pay-per-click campaign, you can save a lot of money by focusing on an area or a designation, by doing this only few relevant people residing in a particular city will see your ads.
Increase Sales by Making Your Page SEO Friendly
LinkedIn is an excellent tool for engaging your audience. It also plays a prominent role in increasing your company sales by optimizing it for search engines. You have to use a good description that shows your real potential to the visitors. Google features 300 characters of your description as a preview in search according to their confirmation in December 2017. So you should use your business keywords in the description that will help people to find you on search engines. By ensuring SEO friendly description, you will enhance your chances of having more sales by getting a decent amount of new visitors.
By Engaging and Increasing the Followers
Last but not least, engaging your followers on LinkedIn is a very critical thing. To get most out of your followers, you must interact with them by posting informative and useful content. Another important thing, you must increase your followers. Your employees are the best way to start adding followers; after all, they are your best advocates. Do not get to rest by achieving your monthly following target, your followers may not log in again, or they retire from the industry so to overcome the follower’s loss you must look for new followers every day.
Here are the tips on how business firms and companies can use LinkedIn for their growth. Many companies miss out the opportunity to thoroughly utilize LinkedIn because of their focus on other more significant social media platforms. You must use LinkedIn, and it’ll bring your business to the new peaks.
Author Bio: Jessica Watson has been writing for websites and blogs for four years now. She had a fair share of writing in various niches but her primary focus is on business, finance, and social media.