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[Virus Alert] Wannacry/ WannaCrypt Ransomware

[Virus Alert] Wannacry/ WannaCrypt Ransomware


From: Cyber Swachhta kendra, India

Wannacry/ WannaCrypt Ransomware

Original Issue Date:-May 13, 2017
Updated On:-May 15, 2017
Virus Type:- Ransomware

It has been reported that a new ransomware named as “Wannacry” is spreading widely. Wannacry encrypts the files on infected Windows systems. This ransomware spreads by using a vulnerability in implementations of Server Message Block (SMB) in Windows systems. This exploit is named as ETERNALBLUE.

The ransomware called WannaCrypt or WannaCry encrypts the computer’s hard disk drive and then spreads laterally between computers on the same LAN. The ransomware also spreads through malicious attachments to emails.

In order to prevent infection, users and organizations are advised to apply patches to Windows systems as mentioned in Microsoft Security Bulletin MS17-010.

After infecting, this Wannacry ransomware displays following screen on infected system:

Source: Symantec

It also drops a file named !Please Read Me!.txt which contains the text explaining what has happened and how to pay the ransom.

Source: Symantec

WannaCry encrypts files with the following extensions, appending .WCRY to the end of the file name:

  • .lay6
  • .sqlite3
  • .sqlitedb
  • .accdb
  • .java
  • .class
  • .mpeg
  • .djvu
  • .tiff
  • .backup
  • .vmdk
  • .sldm
  • .sldx
  • .potm
  • .potx
  • .ppam
  • .ppsx
  • .ppsm
  • .pptm
  • .xltm
  • .xltx
  • .xlsb
  • .xlsm
  • .dotx
  • .dotm
  • .docm
  • .docb
  • .jpeg
  • .onetoc2
  • .vsdx
  • .pptx
  • .xlsx
  • .docx

The file extensions that the malware is targeting contain certain clusters of formats including:

  1. Commonly used office file extensions (.ppt, .doc, .docx, .xlsx, .sxi).
  2. Less common and nation-specific office formats (.sxw, .odt, .hwp).
  3. Archives, media files (.zip, .rar, .tar, .bz2, .mp4, .mkv)
  4. Emails and email databases (.eml, .msg, .ost, .pst, .edb).
  5. Database files (.sql, .accdb, .mdb, .dbf, .odb, .myd).
  6. Developers’ sourcecode and project files (.php, .java, .cpp, .pas, .asm).
  7. Encryption keys and certificates (.key, .pfx, .pem, .p12, .csr, .gpg, .aes).
  8. Graphic designers, artists and photographers files (.vsd, .odg, .raw, .nef, .svg, .psd).
  9. Virtual machine files (.vmx, .vmdk, .vdi).

Indicators of compromise:

Ransomware is writing itself into a random character folder in the ‘ProgramData’ folder with the file name of “tasksche.exe” or in ‘C:\Windows\’ folder with the file-name “mssecsvc.exe” and “tasksche.exe”.

Ransomware is granting full access to all files by using the command:
Icacls . /grant Everyone:F /T /C /Q

Using a batch script for operations:

hashes for WANNACRY ransomware:

  • use endpoint protection/antivirus solutions to detect these files and remove the same

Network Connections
The malware use TOR hidden services for command and control. The list of .onion domains inside is as following:

  • gx7ekbenv2riucmf.onion
  • 57g7spgrzlojinas.onion
  • Xxlvbrloxvriy2c5.onion
  • 76jdd2ir2embyv47.onion
  • cwwnhwhlz52maqm7.onion
  • sqjolphimrr7jqw6.onion

Note: For update on latest Indicators of Compromises, please see references to security vendors given in references section

Specific Countermeasures to prevent Wannacry/WannaCrypt Ransomware:

Users and administrators are advised to take the following preventive measures to protect their computer networks from ransomware infection/ attacks:

  • In order to prevent infection users and organizations are advised to apply patches to Windows systems as mentioned in Microsoft Security Bulletin MS17-010

  • Microsoft Patch for Unsupported Versions such as Windows XP,Vista,Server 2003, Server 2008 etc.

  • To prevent data loss Users & Organisations are advised to take backup of Critical Data

  • Block SMB ports on Enterprise Edge/perimeter network devices [UDP 137, 138 and TCP 139, 445] or Disable SMBv1.

  • Apply following signatures/rules at IDS/IPSalert tcp $HOME_NET 445 -> any any (msg:”ET EXPLOIT Possible ETERNALBLUE MS17-010 Echo Response”; flow:from_server,established; content:”|00 00 00 31 ff|SMB|2b 00 00 00 00 98 07 c0|”; depth:16; fast_pattern; content:”|4a 6c 4a 6d 49 68 43 6c 42 73 72 00|”; distance:0; flowbits:isset,ETPRO.ETERNALBLUE; classtype:trojan-activity; sid:2024218; rev:2;)( smb any any -> $HOME_NET any (msg:”ET EXPLOIT Possible ETERNALBLUE MS17-010 Echo Request (set)”; flow:to_server,established; content:”|00 00 00 31 ff|SMB|2b 00 00 00 00 18 07 c0|”; depth:16; fast_pattern; content:”|4a 6c 4a 6d 49 68 43 6c 42 73 72 00|”; distance:0; flowbits:set,ETPRO.ETERNALBLUE; flowbits:noalert; classtype:trojan-activity; sid:2024220; rev:1;)alert smb $HOME_NET any -> any any (msg:”ET EXPLOIT Possible ETERNALBLUE MS17-010 Echo Response”; flow:from_server,established; content:”|00 00 00 31 ff|SMB|2b 00 00 00 00 98 07 c0|”; depth:16; fast_pattern; content:”|4a 6c 4a 6d 49 68 43 6c 42 73 72 00|”; distance:0; flowbits:isset,ETPRO.ETERNALBLUE; classtype:trojan-activity; sid:2024218; rev:1;)
  • Yara:
    rule wannacry_1 : ransom
    author = “Joshua Cannell”
    description = “WannaCry Ransomware strings”
    weight = 100
    date = “2017-05-12”
    $s1 = “Ooops, your files have been encrypted!” wide ascii nocase
    $s2 = “Wanna Decryptor” wide ascii nocase
    $s3 = “.wcry” wide ascii nocase
    $s4 = “WANNACRY” wide ascii nocase
    $s5 = “WANACRY!” wide ascii nocase
    $s7 = “icacls . /grant Everyone:F /T /C /Q” wide ascii nocaseCondition:
    any of them
    rule wannacry_2{
    author = “Harold Ogden”
    description = “WannaCry Ransomware Strings”
    date = “2017-05-12”
    weight = 100
    $string1 = “msg/m_bulgarian.wnry”
    $string2 = “msg/m_chinese (simplified).wnry”
    $string3 = “msg/m_chinese (traditional).wnry”
    $string4 = “msg/m_croatian.wnry”
    $string5 = “msg/m_czech.wnry”
    $string6 = “msg/m_danish.wnry”
    $string7 = “msg/m_dutch.wnry”
    $string8 = “msg/m_english.wnry”
    $string9 = “msg/m_filipino.wnry”
    $string10 = “msg/m_finnish.wnry”
    $string11 = “msg/m_french.wnry”
    $string12 = “msg/m_german.wnry”
    $string13 = “msg/m_greek.wnry”
    $string14 = “msg/m_indonesian.wnry”
    $string15 = “msg/m_italian.wnry”
    $string16 = “msg/m_japanese.wnry”
    $string17 = “msg/m_korean.wnry”
    $string18 = “msg/m_latvian.wnry”
    $string19 = “msg/m_norwegian.wnry”
    $string20 = “msg/m_polish.wnry”
    $string21 = “msg/m_portuguese.wnry”
    $string22 = “msg/m_romanian.wnry”
    $string23 = “msg/m_russian.wnry”
    $string24 = “msg/m_slovak.wnry”
    $string25 = “msg/m_spanish.wnry”
    $string26 = “msg/m_swedish.wnry”
    $string27 = “msg/m_turkish.wnry”
    $string28 = “msg/m_vietnamese.wnry”
    any of ($string*)

Best practices to prevent ransomware attacks:

  • Perform regular backups of all critical information to limit the impact of data or system loss and to help expedite the recovery process. Ideally, this data should be kept on a separate device, and backups should be stored offline.
  • Establish a Sender Policy Framework (SPF),Domain Message Authentication Reporting and Conformance (DMARC), and DomainKeys Identified Mail (DKIM) for your domain, which is an email validation system designed to prevent spam by detecting email spoofing by which most of the ransomware samples successfully reaches the corporate email boxes.
  • Don’t open attachments in unsolicited e-mails, even if they come from people in your contact list, and never click on a URL contained in an unsolicited e-mail, even if the link seems benign. In cases of genuine URLs close out the e-mail and go to the organization’s website directly through browser
  • Restrict execution of powershell /WSCRIPT in enterprise environment Ensure installation and use of the latest version (currently v5.0) of PowerShell, with enhanced logging enabled. script block logging, and transcription enabled. Send the associated logs to a centralized log repository for monitoring and analysis.
  • Application whitelisting/Strict implementation of Software Restriction Policies (SRP) to block binaries running from %APPDATA%, %PROGRAMDATA% and %TEMP% paths. Ransomware sample drops and executes generally from these locations. Enforce application whitelisting on all endpoint workstations.
  • Deploy web and email filters on the network. Configure these devices to scan for known bad domains, sources, and addresses; block these before receiving and downloading messages. Scan all emails, attachments, and downloads both on the host and at the mail gateway with a reputable antivirus solution.
  • Disable macros in Microsoft Office products. Some Office products allow for the disabling of macros that originate from outside of an organization and can provide a hybrid approach when the organization depends on the legitimate use of macros. For Windows, specific settings can block macros originating from the Internet from running.
  • Configure access controls including file, directory, and network share permissions with least privilege in mind. If a user only needs to read specific files, they should not have write access to those files, directories, or shares.
  • Maintain updated Antivirus software on all systems
  • Consider installing Enhanced Mitigation Experience Toolkit, or similar host-level anti-exploitation tools.
  • Block the attachments of file types, exe|pif|tmp|url|vb|vbe|scr|reg|cer|pst|cmd|com|bat|dll|dat|hlp|hta|js|wsf
  • Regularly check the contents of backup files of databases for any unauthorized encrypted contents of data records or external elements, (backdoors /malicious scripts.)
  • Keep the operating system third party applications (MS office, browsers, browser Plugins) up-to-date with the latest patches.
  • Follow safe practices when browsing the web. Ensure the web browsers are secured enough with appropriate content controls.
  • Network segmentation and segregation into security zones – help protect sensitive information and critical services. Separate administrative network from business processes with physical controls and Virtual Local Area Networks.
  • Disable remote Desktop Connections, employ least-privileged accounts.
  • Ensure integrity of the codes /scripts being used in database, authentication and sensitive systems, Check regularly for the integrity of the information stored in the databases.
  • Restrict users’ abilities (permissions) to install and run unwanted software applications.
  • Enable personal firewalls on workstations.
  • Implement strict External Device (USB drive) usage policy.
  • Employ data-at-rest and data-in-transit encryption.
  • Carry out vulnerability Assessment and Penetration Testing (VAPT) and information security audit of critical networks/systems, especially database servers from CERT-IN empaneled auditors. Repeat audits at regular intervals.
  • Individuals or organizations are not encouraged to pay the ransom, as this does not guarantee files will be released. Report such instances of fraud to CERT-In and Law Enforcement agencies

Generic Prevention Tools:


How to learn Digital Marketing


Digital Marketing: Challenges and Insights

Explore the latest trends in digital marketing. Get beneath the hype. What are the implications? How will you respond?

A good Book for Digital Marketing

Digital Marketing – Nowgray

A good course of Digital Marketing

View courses

What topics will you cover?

  • How businesses can benefit from digital storytelling
  • How marketers can draw upon a variety of social tools to share their stories
  • Impact of evolving changes in how we behave online
  • The challenges and opportunities that social media offer to marketers
  • The ‘customer journeys’ we make when purchasing goods and services
  • How marketers can draw upon these developments to start thinking beyond standard ‘online’ versus ‘offline’ distinctions
  • How marketers can add value to customers by providing useful and relevant location-specific services without being intrusive
  • The true ownership of digital assets and what this status means for how we access and manage our digital possessions over time
  • Basic analytical tools and how they can help measure marketing effectiveness
  • Examination of privacy issues from the perspective of both consumers and marketers
  • How marketers can encourage existing customers to recommend an organisation to their friends by using gamification techniques
Why Your Content marketing Strategy is not Working

Why Your Content marketing Strategy is not Working


I daily come upon many people who have fully no plan why their content marketing ways are failing or not as effective as they assume.

Did you recognize that just about fifty fifth of surveyed B2B marketers aforementioned that they need no clue however an efficient content marketing strategy appearance like? Or forty eighth of B2B marketers have a content strategy however it’s not documented? In most of the cases, the content ways appear to be an abject failure however why? what’s causing them this obscene failure?

Why Your Content marketing Strategy is not Working

If so content selling strategy may be a tried-and-tested technique and is getting used by most of the businesses, then why aren’t businesses obtaining their ROI in content marketing? Well. the solution to the current is attributable to some common mistakes in content selling will go dreadfully wrong and it simply becomes a useless or ineffective strategy.

I know you have got a good web site, exceptional social media presence, (Facebook, LinkedIn, etc.) or weekly informative articles, however all this goes waste unless you have got a content strategy to create it a lot of searchable. you would possibly be thinking commercial enterprise articles or posts on LinkedIn or Facebook is what content strategy is which can get you all you wish. however sorry to mention this, you’re wrong guys. There are already tons and loads of articles on the internet about nearly everything. therefore before approaching your audience, you’ll need to be distinctive and completely different regarding your strategy from begin to finish.

Even though your content strategy is nothing however good, there may well be still some reasons why your strategy is failing. These four ar the foremost common mistakes I largely realize.

Reason 1. You Aren’t solving something

It’s a decent issue to create a writing or a post informative however it isn’t enough. you would like to create it persuasive too. Why would anyone seek for diary or posts? as a result of they’re finding some answers or solutions. What is the use when you receive a plethora of posts that are just filled with lists? If the content is just about the things that your readers are already familiar with then certainly it makes no sense.

Pro tip:

Make every little piece of content both informative and persuasive so that your readers can find it useful in some or the other way. Questions like “How to make a video from images?” or “How to make HTML page responsive?” get you more traction because the content strategy is more about identifying problems and less about executing solutions. Problem-solving content is more beneficial for a business because, for people who love to build themselves as knowledgeable, your content should assist them.

Reason 2. You’re doing a “So Am I” Content Strategy

This one is extremely common amongst marketers. Of course, you are providing great content that is useful to your readers but how much useful? You can write impressive long-form articles and videos about your business that can get you a lot of customer attention but what are you doing instead? Whatever your competitors are publishing you are just following the same.

The problem starts when you are replicating the same topics and delivering the same value or even no value content to your target audience. It is of no use even though your post is 1000-word and still gives the same tips and tricks that your readers are already familiar with time and again.

Pro tip:

Make sure you are creating content that is 10 times better than what your audience is already reading and 10 times better than anything that your peers are publishing.

Before creating the content, you need to know and understand for whom you are writing:

  • Who are my customers?
    Who are my potential customers?
    Who would find my content helpful?
    To perceive this, usually, you ought to produce purchaser personas in order that you’ll decipher what your customers need supported varieties of customers.

Reason 3. You’re Not mistreatment footage or pictures

A report says that Buzz feed is within the list of prime Facebook publishers. What does one assume makes them the king within the content strategy? it’s attributable to their perfection in human activity through pictures. Did you observe a number of their posts barely contain any content however still they are doing it terribly well?

Pro tip:

Now the purpose here is that readers love pictures particularly those which will facilitate move the content on. Equip your post with pictures that have sensible resolution and create use of correct Open Graph tags. Your content selling strategy wants relevant pictures that either tell a story or solve a drag.

Reason 4. You aren’t Promoting the Content

Having no content and doing nothing when you produce content are each a similar things. Fine, let Pine Tree State justify. several folks assume that content selling is all regarding making content however that’s not the top of the story. however does one assume scanners are progressing to realize your post? although organic traffic and folks can read it and thus convert into customers?

You are wrong!

Pro tip:

Creating content is simply one a part of the content selling strategy. you’re solely considering the primary a part of the term “Content selling.” the opposite [*fr1] is however you put up for sale. Well there are really endless ways that to market one post or article:

  • Newsletter
    Facebook Posting
    LinkedIn Posting
    Pitch influencers UN agency will share your post
    Pitch bloggers and raise them to share your post
    Content selling

There are million different reasons why content selling may well be not operating effectively or in the slightest degree for you. different reasons like AN ineffective SEO, content not arranged properly, or a atrocious content distribution strategy can be why your content strategy is failing. There isn’t any ballpark of reasons for this however after you will implement content selling strategy then I’m positive you’ll figure it out too why it isn’t operating effectively.

Albeit the expansion of content selling is touching the sky, we tend to are still within the origination stage of understanding it. However, if you replace the imprecise plan of “Strategy” with some idealistic goals, you’ll see a growth in your content strategy.

5 habits of successful people

5 habits of successful people

start a business, Success

I’m planning to share five of those self-made habits, and that i hope you’ll think about integrating them into your life.

1) successful individuals believe Themselves

If you’re planning to achieve success in making the lifetime of your dreams, you have got to believe that you just are capable of creating it happen. believing in yourself could be a alternative.

Successful people assume in favor of themselves and act as if achieving their goals is totally attainable.

2) They Set Goals

Experts on the science of success have disclosed that the brain could be a goal-setting organism. And self-made folks understand that if they offer a goal to their subconscious, it’ll work night and day to realize it. They set high goals that square measure each realistic and measurable, and that they build a trial to figure towards those goals on a daily basis.

3) they’re going the additional Mile

Successful folks understand that if they require to actually surpass in business, school, and life, they need to travel the additional mile. they offer the individuals around them — their customers, team, family — over is predicted and, in return, they’re handsomely rewarded with loyalty, referrals, chance, and money.

They don’t specialize in the “What’s In It For Me” policy. They don’t place stock in whether or not one thing is truthful or whether or not they’ll be stipendiary or recognized for additional effort. Instead, they specialize in exceptional expectation, paying further attention to detail, and providing quality work specially else.

4) They Take Action

Successful people understand that the planet doesn’t pay you for what you know; it pays you for what you are doing. they create some extent to make a vision, set goals, break them down into tiny steps, visualize and affirm their success, believe themselves, so get out there and choose it. they’re keenly attentive to the very fact that nothing happens till they take action.

When you take action, you trigger all types of things which will inevitably carry you to success. you start to find out things from your experiences that can’t be learned from paying attention to others or from reading books. And you start to draw in others UN agency can support and encourage you.

5) They follow Appreciation

Successful folks understand that after they show appreciation to the folks in their lives — like their staff, loved ones, or colleagues — they not solely build those individuals feel higher, however they themselves feel higher and additional self-made.

The fact is, people are more possible to assist you achieve your goals if they believe that you just appreciate their efforts. there’s no draw back to this. Appreciation prices nothing, and nobody has ever complained concerning being over-appreciated.

Keeping these five habits in mind, i would like to depart you with a little of preparation to complete. Write down a pair of of the habits that I listed on top of that you just feel you’ll be able to — and may — incorporate into your day-after-day life.

To hold yourself responsible, leave a comment below with the habits you intend on adopting. I’ll follow up with you to form positive you’re staying on track!

SEO GUIDE : Free tactics to increase google rank

SEO GUIDE : Free tactics to increase google rank

blogging, Grow fast in startup, marketing, marketting, Uncategorized

You can easily boost your google ranking by following 5 tactics.

1: Referral Traffic

According to Conductor, search engines direct about 47% of online traffic. Of all the sources, search engines represent a plurality of directed traffic. But that means the majority of traffic is independent of search engine rankings. According to the same Conductor study, non-social referral visits account for 15% of the internet’s traffic. Even using Conductor’s sample size of 310 million hits, that’s 4.7 million referral clicks.

This is my way of saying that links don’t only lead to search engine traffic. A well-placed link on an authority site can direct an abundance of referral traffic.


Right now in the world of SEO, it’s more important than ever to be cognizant of anchor text diversity. Google is not fond of sites that use the same keyword-rich anchor text over and over.

So along with keyword and white noise anchors, branded anchors should absolutely be part of your link profile.

This is a good thing. Being “forced” to use your brand name as an anchor is a way of simply getting your name out there. Even if a user doesn’t click the first time seeing your name, the more that user sees your name, the more that user is going to be compelled to click. And once they click, they are led to the biggest branding opportunity you have: your site.

There’s no better representation of your brand than your website, and link building is a valuable way to get people to look at your brand in all of its glory.


So your name is out there now. As I said before, established brand names can still thrive even when having a negative reputation. Now take a look at what their customers think of them.

Getting links on authority sites is a great way to have some authority rub off on you. Not only is the link viewed as a vote of confidence by search engines, more importantly, it’s viewed as a vote of confidence by users.


If you’re building links without building relationships, you’re doing it wrong.

I can’t emphasize enough how much easier link building is when you have relationships within your niche to rely upon.

Let’s say your primary online strategy to gain visibility is through the usage of social media. Building a legitimate following on social media is one of the most trying tasks of going that route. When I say legitimate, I mean gaining followers without bios like this:

Did you ever think that you can gain followers outside of the parameters of social media? It happens to me frequently. I attract a few followers every time I get a link, and the majority of the time the followers are people I’ve never talked to in the realms of social media channels.

Relationship building leads to visibility, no matter where you want to be seen.

Our link building campaigns have often created new relationships for clients, relationships which have provided benefits outside of SEO. Think partnership or advertising opportunities. Without our link building services, those relationships would not exist.


So you have great content. Now what? As awesome as, say, your info graphic might be, people aren’t going to find it without being pointed towards it.

You might be saying, “What about social media? Wouldn’t it be easier to share it on our social media channels?”

I’m never going to advocate being absent on social media. Even if social signals are not part of Google’s algorithm, they have indirect effects on rankings.

Even though social media is an effective method of promotion, that doesn’t mean you shouldn’t be building links as well in your promotional efforts.

9 mistakes that causes great employees to leave

9 mistakes that causes great employees to leave

Employee Relation, Employer Relations, Relationship, Uncategorized

It’s pretty incredible how often you hear managers complaining about their best employees leaving, and they really do have something to complain about–few things are as costly and disruptive as good people walking out the door.

Managers tend to blame their turnover problems on everything under the sun, while ignoring the crux of the matter: people don’t leave jobs; they leave managers.

The sad thing is that this can easily be avoided. All that’s required is a new perspective and some extra effort on the manager’s part.

First, we need to understand the nine worst things that managers do that send good people packing.

1. They Overwork People

Nothing burns good employees out quite like overworking them. It’s so tempting to work your best people hard that managers frequently fall into this trap. Overworking good employees is perplexing; it makes them feel as if they’re being punished for great performance. Overworking employees is also counterproductive. New research from Stanford shows that productivity per hour declines sharply when the workweek exceeds 50 hours, and productivity drops off so much after 55 hours that you don’t get anything out of working more.

If you must increase how much work your talented employees are doing, you’d better increase their status as well. Talented employees will take on a bigger workload, but they won’t stay if their job suffocates them in the process. Raises, promotions, and title-changes are all acceptable ways to increase workload. If you simply increase workload because people are talented, without changing a thing, they will seek another job that gives them what they deserve.

2. They Don’t Recognize Contributions and Reward Good Work

It’s easy to underestimate the power of a pat on the back, especially with top performers who are intrinsically motivated. Everyone likes kudos, none more so than those who work hard and give their all. Managers need to communicate with their people to find out what makes them feel good (for some, it’s a raise; for others, it’s public recognition) and then to reward them for a job well done. With top performers, this will happen often if you’re doing it right.

3. They Don’t Care about Their Employees

More than half of people who leave their jobs do so because of their relationship with their boss. Smart companies make certain their managers know how to balance being professional with being human. These are the bosses who celebrate an employee’s success, empathize with those going through hard times, and challenge people, even when it hurts. Bosses who fail to really care will always have high turnover rates. It’s impossible to work for someone eight-plus hours a day when they aren’t personally involved and don’t care about anything other than your production yield.

4. They Don’t Honor Their Commitments

Making promises to people places you on the fine line that lies between making them very happy and watching them walk out the door. When you uphold a commitment, you grow in the eyes of your employees because you prove yourself to be trustworthy and honorable (two very important qualities in a boss). But when you disregard your commitment, you come across as slimy, uncaring, and disrespectful. After all, if the boss doesn’t honor his or her commitments, why should everyone else?

5. They Hire and Promote the Wrong People

Good, hard-working employees want to work with like-minded professionals. When managers don’t do the hard work of hiring good people, it’s a major demotivator for those stuck working alongside them. Promoting the wrong people is even worse. When you work your tail off only to get passed over for a promotion that’s given to someone who glad-handed their way to the top­­­­­­­, it’s a massive insult. No wonder it makes good people leave.

6. They Don’t Let People Pursue Their Passions

Talented employees are passionate. Providing opportunities for them to pursue their passions improves their productivity and job satisfaction. But many managers want people to work within a little box. These managers fear that productivity will decline if they let people expand their focus and pursue their passions. This fear is unfounded. Studies show that people who are able to pursue their passions at work experience flow, a euphoric state of mind that is five times more productive than the norm.

7. They Fail to Develop People’s Skills

When managers are asked about their inattention to employees, they try to excuse themselves, using words such as “trust,” “autonomy,” and “empowerment.” This is complete nonsense. Good managers manage, no matter how talented the employee. They pay attention and are constantly listening and giving feedback.

Management may have a beginning, but it certainly has no end. When you have a talented employee, it’s up to you to keep finding areas in which they can improve to expand their skill set. The most talented employees want feedback–more so than the less talented ones–and it’s your job to keep it coming. If you don’t, your best people will grow bored and complacent.

8. They Fail to Engage Their Creativity

The most talented employees seek to improve everything they touch. If you take away their ability to change and improve things because you’re only comfortable with the status quo, this makes them hate their jobs. Caging up this innate desire to create not only limits them, it limits you.

9. They Fail to Challenge People Intellectually

Great bosses challenge their employees to accomplish things that seem inconceivable at first. Instead of setting mundane, incremental goals, they set lofty goals that push people out of their comfort zones. Then, good managers do everything in their power to help them succeed. When talented and intelligent people find themselves doing things that are too easy or boring, they seek other jobs that will challenge their intellects.

Bringing It All Together

If you want your best people to stay, you need to think carefully about how you treat them. While good employees are as tough as nails, their talent gives them an abundance of options. You need to make them want to work for you.

What other ? Please share your thoughts in the comments section below as I learn just as much from you as you do from me.

The inspiration for this article came from a piece authored by Mike Myatt.

Vengeance In Business Provide Little Consolation

Vengeance In Business Provide Little Consolation

Business Fails, Business Ideas, Relationship, Uncategorized
All those who work or run some business might have come across a time when they were made to feel ignored, small and invaluable. No matter how much one gives in, there are times when the efforts are turned down.
In such situations, it is quite natural for someone to feel dislocated, isolated and the feeling of vengeance might overrule the entire judgement of a person. But, vengeance in business provide little consolation and that’s why one should’t seek revenge.
Here are four main reasons why you should never seek revenge in business:
  1. Revenge can escalate the bad situation or rebound in an unexpected and harmful way.
  2. Your problem is not others problem so seeking revenge won’t get you anything (not even sympathy). But, seeing you as an entrepreneur with a problem will only give gossips to the media. Don’t feed their hungry eyes!
  3. If something went wrong, it doesn’t mean that you were right. Raising the issue will also put you under suspicion of doing something wrong. So, why to raise someone’s brow when you can sit and relax.
  4. The problem will pass out because life isn’t constant.
Why Successful People Don’t Give a Damn About Your Idea

Why Successful People Don’t Give a Damn About Your Idea


I’m about to lay it on thick, Friend.

Ideas, ideas, ideas.

Everybody has an idea that they want to get off the ground. Everybody thinks his or hers is the greatest undiscovered secret mankind doesn’t yet know about.

In my head, I didn’t have a clear idea of what I wanted to do. I just knew that I was meant to do “more” than I was but I didn’t know what the next step was supposed to be. It was an uncomfortable feeling — and if I’m being 100% honest, it was a completely naïeve place to be.

I thought that crystallizing the idea would make the execution easier. If I just figured out the “what,” the “how” would reveal itself.

Funny enough, if I’d known how difficult it was going to be at that time, I might have said “Nah. I’ll pass.”

Yes, I’ve heard MANY “successful” entrepreneurs say this. If they’d have known what they know now about being an entrepreneur, despite their perceived success, they might not have done it because it’s THAT hard.

Don’t believe me? Come on the journey and find out.

It’s not about the idea. It never was. Your idea is absolutely, 100% worthless.

Please know this.

I’m not trying to be mean or dismissive, because at one point not very long ago, I was there too. So I empathize. But you get no sympathy.

I did everything some members of my Tribe do with me today. I tried to approach influencers with my idea, thinking that they’d be impressed, and was hurt when I barely got the time of day.

Not a glance. Not even so much as a response.

I remember watching a video with Marie Forleo where, in response to a reader’s question, she simply said: “Here’s an idea…GOOGLE IT!”

I thought she was rude AF and very unhelpful. “What was wrong with these successful people,” I wondered? Had they just lost touch with the noobs? Didn’t they remember what it was like? Were they hoarding secrets?”


6 years later, that’s one of my favorite lines. GOOGLE IT. Ha! How times change.

A few years later, Ramit Sethi hired me…and then fired me because, for all intents and purposes, I didn’t have the greatest attention to detail. Late on projects. Busy doing my own stuff. Obsessed with my idea for Rich20. Etc. Etc.

At the time, I was FURIOUS. Indignant. Resentful.

But you know what? I’d do the same exact thing now if I was in his position. That’s how important my company is to me. And that’s how small the margin for error is sometimes, whether you’re making $100K or $100M.

Life comes around, doesn’t it? Savage.

I had audacity. That’s for sure.

What I didn’t realize for years is that the Idea Phase is so close to NOTHING that nobody who has actually done anything cares about your idea. 

You’ve probably only progressed about one centimeter on an entire football field at that point.

We all want a mentor. We personally connect with a specific influencer through the articles they’ve written, or the podcasts they’ve produced, or the videos they create…that person speaks to us. They get us.

We think that influencer will care about us the same way we care about them.

But here’s the unfortunate truth…while you think that you’re asking something unique and original, people who’ve achieved some success get variations of the same 5 questions all day, every day, 24/7/365.

And it always ends with some permutation of, “How do I get started?”



The “getting started” part is the part that only YOU can figure out. And with all the resources out there, that’s the EASY part. Getting started is nothing. There are cheap books and free articles on getting started.

Hell, there’s Google! Thanks, Marie.

The hard part is the pushing through and the FINISHING. And that’s something no info product can teach.

But you gotta use your resources to get past the first part. Otherwise, why WOULD anybody give you the time of day.

Prove you care enough to try without being spoonfed.

Trust me when I say that even the smartest people are fumbling around in the dark. Do you really think Elon Musk knows what he’s doing? Sometimes, yes. Most of the time, it’s all educated guessing and a ton a balls. I mean, his rockets are blowing up for God’s sake. 

What comes after the Idea Phase?

First, The Uncertainty Phase.

Characteristics: “Will this work?” and “Nah, that’s stupid.”

98% of people drop off here. Which is why successful people don’t want to help. Statistically speaking, it’s a waste of time because most people are going to quit. Bad investment.

But there’s more.

If you make it past that, there’s the “Testing It Out Phase,” followed by the “Kinda Works But I’m Underwhelmed Phase,” followed by the “Oh Shit It’s Working Better But I Have No Idea What I’m Doing Phase,” followed by the “Bleed For It” Phase, interspersed with the “Cool, NBD But I Might Be Going Bankrupt” Phase.

(There are other phases too. I’m still in them.)

Each one of these phases can last an indeterminate amount of time. And at each stage, more and more perceived “successful people” drop off because honestly…sometimes it’s just not fun. It’s just not.

So while I love and respect everybody as a person (unless I’m given a reason not to) — I do not respect you as an “entrepreneur” just because you have a good idea.

It’s not about ideas.

It starts with an idea, sure. But that’s not impressive, special or profound. Entrepreneurship is a perspective of looking at the world which mixes stoicism, delusion and creativity…but above all, it’s catalyzed by action.

It’s SUPPOSED to be hard. Like any journey, it’ll turn you into a different person. You’re going to have to become better, or you’ll get wiped out.

Evolve or die.

We do this necessary suffering of creating something from nothing to avoid the unnecessary suffering of living a life controlled by other people.

But there will be suffering involved. And it won’t be in a Lamborghini.

Most people will return back to the 9-to-5…and honestly, I see the merit in that. It’s predictable. You have dedicated off-time. You are only responsible for you.

In many ways, it’s better.

For those of us who simply can’t deal with those limitations, then just know that you’ll have to pretty much risk it all if you really want to play this game — and because your tolerance for risk must be relatively high, a natural moat is created between you and everybody else who’s just toying with their ideas for years.

I’ll see you on the other side.

Originated from : Daniel DiPiazza, Rich20Something

Change Your Sleep Cycle to Always Wake Up Early


If you’re having a hard time waking up on time in the morning, you might need to adjust your schedule to align with your sleep cycles.

You can catch many things by waking up early in the morning. Every day you can start your day at 5.30am. Only thing you need to change is habit to sleep at sharp 11.00pm. According many researcher, 6 hours sleep is enough & healthy for every human beings.

Also Read : Why waking up early in morning is necessary?

What is Admob average pay per click and earnings?

AdMob, Adsense, Uncategorized

It depends on from which country are clicks coming from ..
If the clicks come from U.S.A , U.A.E or Europe , you’ll get a huge revenue …
It differs on countrys..

CPM is around $1, or $1 per 1000 Ad impressions. Clicks I have seen as high as $0.25, but its going to vary on the Ad shown obviously.

Essentially my rough guide on income per active user per day based on my very limited experience:

Assuming each user will go through 10 impressions per day/play session. About 10 minutes spent in your game, this is a pretty big assumption and highly game dependent.

100 active users = 1000 impressions per day = $1
1,000 = 10,000 = $10
10,000 = 100,000 = $100
100,000 = $1,000
1,000,000 = $10,000 

So on and so forth, just a rough guide. But it will HIGHLY depend on your own game and how long they spend playing it per session. For me, when I had my game free + Ads/IAP, I see per active user generate around 10 impressions per day.

Flappy Bird was said to have about $50,000 a day from Ads. It had about 50M downloads (probably heaps more down since everyone rushed to get it before its gone!!), probably had 10M active users (lots try it once and uninstall or never play it again). I would guess the “average” active user plays it a few minutes per day only.