How to learn Digital Marketing

How to learn Digital Marketing


Digital Marketing: Challenges and Insights

Explore the latest trends in digital marketing. Get beneath the hype. What are the implications? How will you respond?

A good Book for Digital Marketing

Digital Marketing – Nowgray

A good course of Digital Marketing

View courses

What topics will you cover?

  • How businesses can benefit from digital storytelling
  • How marketers can draw upon a variety of social tools to share their stories
  • Impact of evolving changes in how we behave online
  • The challenges and opportunities that social media offer to marketers
  • The ‘customer journeys’ we make when purchasing goods and services
  • How marketers can draw upon these developments to start thinking beyond standard ‘online’ versus ‘offline’ distinctions
  • How marketers can add value to customers by providing useful and relevant location-specific services without being intrusive
  • The true ownership of digital assets and what this status means for how we access and manage our digital possessions over time
  • Basic analytical tools and how they can help measure marketing effectiveness
  • Examination of privacy issues from the perspective of both consumers and marketers
  • How marketers can encourage existing customers to recommend an organisation to their friends by using gamification techniques
Why Your Content marketing Strategy is not Working

Why Your Content marketing Strategy is not Working


I daily come upon many people who have fully no plan why their content marketing ways are failing or not as effective as they assume.

Did you recognize that just about fifty fifth of surveyed B2B marketers aforementioned that they need no clue however an efficient content marketing strategy appearance like? Or forty eighth of B2B marketers have a content strategy however it’s not documented? In most of the cases, the content ways appear to be an abject failure however why? what’s causing them this obscene failure?

Why Your Content marketing Strategy is not Working

If so content selling strategy may be a tried-and-tested technique and is getting used by most of the businesses, then why aren’t businesses obtaining their ROI in content marketing? Well. the solution to the current is attributable to some common mistakes in content selling will go dreadfully wrong and it simply becomes a useless or ineffective strategy.

I know you have got a good web site, exceptional social media presence, (Facebook, LinkedIn, etc.) or weekly informative articles, however all this goes waste unless you have got a content strategy to create it a lot of searchable. you would possibly be thinking commercial enterprise articles or posts on LinkedIn or Facebook is what content strategy is which can get you all you wish. however sorry to mention this, you’re wrong guys. There are already tons and loads of articles on the internet about nearly everything. therefore before approaching your audience, you’ll need to be distinctive and completely different regarding your strategy from begin to finish.

Even though your content strategy is nothing however good, there may well be still some reasons why your strategy is failing. These four ar the foremost common mistakes I largely realize.

Reason 1. You Aren’t solving something

It’s a decent issue to create a writing or a post informative however it isn’t enough. you would like to create it persuasive too. Why would anyone seek for diary or posts? as a result of they’re finding some answers or solutions. What is the use when you receive a plethora of posts that are just filled with lists? If the content is just about the things that your readers are already familiar with then certainly it makes no sense.

Pro tip:

Make every little piece of content both informative and persuasive so that your readers can find it useful in some or the other way. Questions like “How to make a video from images?” or “How to make HTML page responsive?” get you more traction because the content strategy is more about identifying problems and less about executing solutions. Problem-solving content is more beneficial for a business because, for people who love to build themselves as knowledgeable, your content should assist them.

Reason 2. You’re doing a “So Am I” Content Strategy

This one is extremely common amongst marketers. Of course, you are providing great content that is useful to your readers but how much useful? You can write impressive long-form articles and videos about your business that can get you a lot of customer attention but what are you doing instead? Whatever your competitors are publishing you are just following the same.

The problem starts when you are replicating the same topics and delivering the same value or even no value content to your target audience. It is of no use even though your post is 1000-word and still gives the same tips and tricks that your readers are already familiar with time and again.

Pro tip:

Make sure you are creating content that is 10 times better than what your audience is already reading and 10 times better than anything that your peers are publishing.

Before creating the content, you need to know and understand for whom you are writing:

  • Who are my customers?
    Who are my potential customers?
    Who would find my content helpful?
    To perceive this, usually, you ought to produce purchaser personas in order that you’ll decipher what your customers need supported varieties of customers.

Reason 3. You’re Not mistreatment footage or pictures

A report says that Buzz feed is within the list of prime Facebook publishers. What does one assume makes them the king within the content strategy? it’s attributable to their perfection in human activity through pictures. Did you observe a number of their posts barely contain any content however still they are doing it terribly well?

Pro tip:

Now the purpose here is that readers love pictures particularly those which will facilitate move the content on. Equip your post with pictures that have sensible resolution and create use of correct Open Graph tags. Your content selling strategy wants relevant pictures that either tell a story or solve a drag.

Reason 4. You aren’t Promoting the Content

Having no content and doing nothing when you produce content are each a similar things. Fine, let Pine Tree State justify. several folks assume that content selling is all regarding making content however that’s not the top of the story. however does one assume scanners are progressing to realize your post? although organic traffic and folks can read it and thus convert into customers?

You are wrong!

Pro tip:

Creating content is simply one a part of the content selling strategy. you’re solely considering the primary a part of the term “Content selling.” the opposite [*fr1] is however you put up for sale. Well there are really endless ways that to market one post or article:

  • Newsletter
    Facebook Posting
    LinkedIn Posting
    Pitch influencers UN agency will share your post
    Pitch bloggers and raise them to share your post
    Content selling

There are million different reasons why content selling may well be not operating effectively or in the slightest degree for you. different reasons like AN ineffective SEO, content not arranged properly, or a atrocious content distribution strategy can be why your content strategy is failing. There isn’t any ballpark of reasons for this however after you will implement content selling strategy then I’m positive you’ll figure it out too why it isn’t operating effectively.

Albeit the expansion of content selling is touching the sky, we tend to are still within the origination stage of understanding it. However, if you replace the imprecise plan of “Strategy” with some idealistic goals, you’ll see a growth in your content strategy.

5 habits of successful people

5 habits of successful people

start a business, Success

I’m planning to share five of those self-made habits, and that i hope you’ll think about integrating them into your life.

1) successful individuals believe Themselves

If you’re planning to achieve success in making the lifetime of your dreams, you have got to believe that you just are capable of creating it happen. believing in yourself could be a alternative.

Successful people assume in favor of themselves and act as if achieving their goals is totally attainable.

2) They Set Goals

Experts on the science of success have disclosed that the brain could be a goal-setting organism. And self-made folks understand that if they offer a goal to their subconscious, it’ll work night and day to realize it. They set high goals that square measure each realistic and measurable, and that they build a trial to figure towards those goals on a daily basis.

3) they’re going the additional Mile

Successful folks understand that if they require to actually surpass in business, school, and life, they need to travel the additional mile. they offer the individuals around them — their customers, team, family — over is predicted and, in return, they’re handsomely rewarded with loyalty, referrals, chance, and money.

They don’t specialize in the “What’s In It For Me” policy. They don’t place stock in whether or not one thing is truthful or whether or not they’ll be stipendiary or recognized for additional effort. Instead, they specialize in exceptional expectation, paying further attention to detail, and providing quality work specially else.

4) They Take Action

Successful people understand that the planet doesn’t pay you for what you know; it pays you for what you are doing. they create some extent to make a vision, set goals, break them down into tiny steps, visualize and affirm their success, believe themselves, so get out there and choose it. they’re keenly attentive to the very fact that nothing happens till they take action.

When you take action, you trigger all types of things which will inevitably carry you to success. you start to find out things from your experiences that can’t be learned from paying attention to others or from reading books. And you start to draw in others UN agency can support and encourage you.

5) They follow Appreciation

Successful folks understand that after they show appreciation to the folks in their lives — like their staff, loved ones, or colleagues — they not solely build those individuals feel higher, however they themselves feel higher and additional self-made.

The fact is, people are more possible to assist you achieve your goals if they believe that you just appreciate their efforts. there’s no draw back to this. Appreciation prices nothing, and nobody has ever complained concerning being over-appreciated.

Keeping these five habits in mind, i would like to depart you with a little of preparation to complete. Write down a pair of of the habits that I listed on top of that you just feel you’ll be able to — and may — incorporate into your day-after-day life.

To hold yourself responsible, leave a comment below with the habits you intend on adopting. I’ll follow up with you to form positive you’re staying on track!

Vengeance In Business Provide Little Consolation

Vengeance In Business Provide Little Consolation

Business Fails, Business Ideas, Relationship, Uncategorized
All those who work or run some business might have come across a time when they were made to feel ignored, small and invaluable. No matter how much one gives in, there are times when the efforts are turned down.
In such situations, it is quite natural for someone to feel dislocated, isolated and the feeling of vengeance might overrule the entire judgement of a person. But, vengeance in business provide little consolation and that’s why one should’t seek revenge.
Here are four main reasons why you should never seek revenge in business:
  1. Revenge can escalate the bad situation or rebound in an unexpected and harmful way.
  2. Your problem is not others problem so seeking revenge won’t get you anything (not even sympathy). But, seeing you as an entrepreneur with a problem will only give gossips to the media. Don’t feed their hungry eyes!
  3. If something went wrong, it doesn’t mean that you were right. Raising the issue will also put you under suspicion of doing something wrong. So, why to raise someone’s brow when you can sit and relax.
  4. The problem will pass out because life isn’t constant.

Do you know how to sell a comb to hairless person?

marketing, salesman, Uncategorized

A good salesman identifies needs and opportunities.yes he would sell a comb to a hairless person because he identified the need of the hairless guy’s wife and kids for the comb.and this successful salesman identified the needs beyond the hairless guy and listened,analysed,jumped and made the sale when he knew the the guy has a wife and kids that can use a comb.think creative and out of the box. you will sell.


Good salesman quality is not to sell without need justification as that salesman does not want to put her / his credit at stake.
Con sales person will be conning by fixing the right size of cap by selling a comb to bald person and thereafter will never show up again.

~ IRPHAN GHANI   Senior Management  

Yes a salesperson can sell anything even if the customer doesn’t need it. But if the customer realized that he went through a fraud or that the salesperson tricked him he won’t trust him nor the company he presents. Sometimes we also have customers who buy anything even if they don’t need it Just to satisfy something deep inside him/her. 

~ Ajay Prakash (Ebsoft Solutions) CEO