Digital Marketing: Challenges and Insights

Explore the latest trends in digital marketing. Get beneath the hype. What are the implications? How will you respond?

A good Book for Digital Marketing

Digital Marketing – Nowgray

A good course of Digital Marketing

View courses

What topics will you cover?

  • How businesses can benefit from digital storytelling
  • How marketers can draw upon a variety of social tools to share their stories
  • Impact of evolving changes in how we behave online
  • The challenges and opportunities that social media offer to marketers
  • The ‘customer journeys’ we make when purchasing goods and services
  • How marketers can draw upon these developments to start thinking beyond standard ‘online’ versus ‘offline’ distinctions
  • How marketers can add value to customers by providing useful and relevant location-specific services without being intrusive
  • The true ownership of digital assets and what this status means for how we access and manage our digital possessions over time
  • Basic analytical tools and how they can help measure marketing effectiveness
  • Examination of privacy issues from the perspective of both consumers and marketers
  • How marketers can encourage existing customers to recommend an organisation to their friends by using gamification techniques

READ  Do you know how to sell a comb to hairless person?

Leave a Reply

Your email address will not be published. Required fields are marked *